Once you have imported the homepage design template you can begin having fun & editing/customizing it with your own brand. You will notice that the demo images came over. You will be able to choose ALL of your own images for the different areas of the page to reflect your own business and replace anything that is there. Fonts & colors come over as well, but you have full control to change them if you want. **All images are from unsplash.com, and free to use, or you are welcome to view their collection and find images related to your own business.
Just dive in, edit all titles, text, etc…and have fun. I have a few links below to help you along. The form instructions (link to Elementor documentation) will work in all areas where a form is located.